The new features – Yaccarino’s key focus since her surprise move to Twitter from NBCUniversal last month, according to sources – will give advertisers advanced controls to decide what kinds of content their ads appear next to, sources said.

The new features – Yaccarino’s key focus since her surprise move to Twitter from NBCUniversal last month, according to sources – will give advertisers advanced controls to decide what kinds of content their ads appear next to, sources said.